As the Graphic Designer and Social Media Manager for Medical Alley, I create all social media graphics, with a primary focus on our most active platform, LinkedIn. I also contribute to the overall strategy and content for both social media and email marketing. After taking on this role, the refreshed visuals quickly drew positive feedback from both internal and external stakeholders, who recognized a noticeable improvement in the company’s digital presence.

To ensure efficiency and consistency, I developed a set of branded Canva templates that would allow others in the organization to create on-brand graphics for event promotions, podcast episodes, report highlights, and organizational announcements. These templates follow brand guidelines, which emphasize high-contrast & professional imagery, specific angled gradients, consistent color usage, and clear typography hierarchy.

A key part of this process is sourcing the right photography, from both stock libraries and our internal archives. I approach image selection with care and attention to detail, prioritizing visuals that meet our brand’s standards and reflect the tone of each message. I apply a branded overlay when an extra layer of customized branding is wanted or when a photo has a color balance that doesn’t fit into the correct photo style.