This section highlights a range of marketing collateral I’ve designed, including sales support materials, one-pagers, event handouts, and even branded swag. In addition to custom pieces, I’ve developed templates to support consistency and streamline future production.

I enjoy working with established brand guidelines and finding ways to be creative within that framework. Branding is essential to building trust and recognition with audiences, so no matter the format, I ensure every design aligns with the brand’s identity and visual system. These materials follow Medical Alley’s brand guidelines, which emphasize high-contrast, professional imagery, specific angled gradients, approved iconography, consistent color usage, and a clear typography hierarchy.

Another important part of the process is sourcing the right imagery, whether from stock libraries or the internal photo archive. I approach image selection with care and attention to detail, prioritizing visuals that meet brand standards and support the tone of the content.

Beyond design, I often contribute to the writing and strategic planning behind these materials, drawing on my marketing background to ensure clear, cohesive messaging that aligns with broader campaign goals.