Graphic Design
Branding Strategy
Below is a presentation I developed to shape the branding strategy for a new digital education platform, designed to help MedTech startups outside of the United States learn how to enter the U.S. market. This project also allowed me to refine how the company presents their sub-brands. Given creative freedom to explore different brand architecture models, I dove into research and proposed a couple different strategic directions. We ended up moving forward with Concept 2 - B for the Academy, where I then led the design efforts on web design and UI/UX, course worksheets, marketing assets, and sales materials.
Branding and enhancing a company’s image is something I’m passionate about. I enjoy creating designs that are both strategic and user-friendly, with attention to detail and purpose behind each choice. Combining creativity with an analytical mindset, I approach projects from unique angles, ensuring every design decision supports an engaging, thoughtful experience for the audience.
This program launched mid-2025, and while the content is paid and proprietary, I look forward to sharing more details and imagery. You can also see more at MedicalAlley.org/Academy.
